In August, India’s Ministry of Tourism embarked on an ambitious venture to position the country as a global wedding destination. The campaign’s inaugural phase spotlights approximately 25 key locations, and its primary objective is to tap into India’s burgeoning wedding industry. Aligned with Prime Minister Narendra Modi’s vision to boost tourism, the ministry unveiled this “ambitious campaign aimed at showcasing India as a premier wedding destination on the global stage.” This initiative seeks to entice foreign tourists with the allure of India’s diverse and culturally rich wedding experiences, solidifying its position as an internationally sought-after wedding locale.
