In an effort to boost tourism, Sri Lanka is hosting international sporting events and has mothballed a rule on minimum rates for hotel stays.
State-owned SriLankan Airlines is offering special fares and pushing joint promotions with the government’s tourism board.
Sri Lanka’s battered tourism industry is trying to woo visitors back to beaches deserted after deadly Easter bombings, slashing hotel rates and pushing promotions in key markets like Russia.
England, India and the United States were among countries that issued travel advisories for Sri Lanka, a diverse island with pristine beaches, ancient Buddhist temples, and lush hills that Lonely Planet selected as its top 2019 destination.