In a significant change of strategy, Vistara has decided to drop business class and premium economy seating from some of its aircraft. Vistara will operate these aircraft between Tier B and Tier C cities, where there is less demand for premium class seating.
The airline, a joint venture of Tata Sons and Singapore Airlines, has a three-class cabin. Since inception, it has tried to differentiate itself as a premium brand, in an Indian market dominated by low-cost carriers (LCCs) where intense competition narrows the space to raise fares