IHCL has signed a deal for nine heritage bungalows with group firm Tata Coffee at Coorg and Chikmagalur in Karnataka.
Tata Group-run hospitality major Indian Hotels Company (IHCL), which operates the Taj brand of hotels, announced its entry into the homestay market with a new brand Ama Trails & Stays.
The largest hotel chain claimed that this is the first branded product in the homestay market in the country. The new brand will have two sub-brands – Ama Plantation Trails and Ama Fine Homestays.
The company has signed a management contract for nine heritage bungalows with group firm Tata Coffee in Coorg and Chikmagalur in Karnataka and is adding two of its own bungalows mid-next year under the Ama umbrella.